Search Engine Optimisation for Business
Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages.
The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot.
Course |
Module Number |
Module Name |
Pass % Required |
SEO for Business |
1 |
Introduction to SEO |
70 |
SEO for Business |
2 |
Link Building |
70 |
SEO for Business |
3 |
On‐Site SEO |
70 |
SEO for Business |
4 |
Social Media as part of SEO |
70 |
SEO for Business |
5 |
Local Search |
70 |
SEO for Business |
6 |
Pay Per Click (PPC) |
70 |
SEO for Business courses cost £149+VAT although bulk discounts apply – get a quote for multiple courses
The best training is always having a tutor in front of you with their presentation, so that’s how our online courses are made! The tutor is “green-screened” with the presentation, photos and videos put in afterwards. The courses are then build into modules with question banks and minimum scores applied. The certifying body then views it and agrees to put their name to it and then you have the chance to take part in the training. Assuming you are successful, your certificate is available for download at the end.
Recommended System Requirements
• Operating System: Windows 7+ or Mac OSX (10.8+)
• Browser: A modern and up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Additional Software: Flash Player (latest version)
• Download Speed: Broadband (3Mb+)
Duration: 80 minutes ( Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions ).